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Monday, 18 December 2017

The History of Push Notification Services across the Globe

The History of Push Notification Services across the Globe

Push notifications are one of the most useful and highly popular forms of engagement tools presently functional to connect and collaborate with audiences for businesses. When it comes to narrowing down the most important deciders, Push Notifications Can Do Wonders. However, marketing forms that has gained popularity could not be born overnight. Push notifications had had its share of success with time. Please find below how over the time, push notifications have become popular over the years and how it has effectively gaining grounds?

At the very onset, when mobile devices started to become popular, RIM - research in motion - started to revolutionize a system of communication that would revolutionize the entire working structure. Before Blackberry launched push, checking email was an event. People used to manually go to their inbox and update it to see if a new message has arrived. There was a frequency on the number of messages to be checked.

After the blackberry, Apple introduced a new update for its iPhone series. And then push notifications got an entirely new makeover. Apple's efforts to make push notifications good make it look unique and it eventually turned the entire eco system of application development good.

Google was the company that Introduced Push Notifications To The Browser. Although GCM was introduced to serve mobile devices, specifically Android users, Google made sure it would be a feature on Chrome.

Then and Now


Once upon a time, it was so hard for any users to even be informed about new emails in real time. Today, push notifications have entirely changed the way communication systems. It has changed the way we communicate.

To learn more about how push notifications have entirely changed the way we communicate; kindly read our earlier articles.

Tuesday, 12 December 2017

Benefits of Push Notification Advanced Statistics Feature

Benefits of Push Notification Advanced Statistics Feature

Push notifications offer you advanced variety of useful solutions. The more pinpointed your messages are sent, and delivered to the proper set if audiences timely, better is your scope to generate high value coverage

Read on some useful info on how ensuring useful messages for specifically defined audience in the specialized form of useful push can yield values

Push notifications are here to stay. A lot of researches and surveys conducted to prove the authenticity and usefulness of push notifications always proved the point that it is one of the ever-evolving types of communication method, which is always gaining new grounds every day and marketers - when they spend money on this type of communication method - always get higher yield and better return on their investment.

This article is a brief analysis on the different types of statistics that prove the different sides of the push notification industry.

Although the rate differs from one place to the other, mobile users to a great extent opt-in for push notification


When it comes to Opting For Push Notifications, it is a fact that a good number of - a whopping 50% users opt for push notifications and they find it useful. Because they find constant value in push notifications, it is always a great for brands to shift their digital interests to push notifications thereby improving and exceeding their brand value and reaching out to a great number of targeted, pinpointed audiences.

Push notifications boost application engagement by 88%

Push notifications boost application engagement by 88%


When used and managed properly; Push Notifications Are A Great Way To Engage Users on your application constantly. Relevancy matters when it comes to deciding the usefulness of push notifications. The more pinpointed and strategic your branding is, better is your entire scope to connect and collaborate with your audiences. If your push notification is sent on time, it can generate higher audience value.

65% of users return to an app within 30 days when push is enabled


On an average, 65 percent of users returned to an app within a span of thirty days after downloading and using an app, if they have enabled its push notification. This means if you have a valid marketing message, and if you have inspired your audiences to download and install an application, you can expect them to use it and thus market your message.

Statistics on in-app messages even make the entire statistics more attractive

Statistics on in-app messages even make the entire statistics more attractive :
.
  • It improves app launches by 27%
  • In-app messages boost app engagement by 3x
  • In-app messages triggered from an in-app event increases and improves conversion by 4x

Most statistics conducted to pinpoint the usefulness of push notifications state that personalized leads to improved range of beneficial conversation.

So, when you develop a state of the art push notification solutions, and Maintain And Manage Your Push Notification, you can expect a proper set of high value yields. The most important factors that constitute the effectiveness of a good push notification service is its timely sending of messages.