How mobile push notification services are effective in actual

Push notifications are one of the wondrously fast growing modes of mobile marketing that are largely used by all types and sizes of ecommerce companies to get engaged with the targeted users and promote their services and products very well. Mobile push notifications work on Smartphone exclusively. According to a recent study conducted by professionals, mobile push notifications are able to create up to three times more engagement with the applications. Admittedly, two key reasons for the same are as follows:

It is quite common these days for the mass to carry their Smartphones on them all the time

Push notifications are received on the appeal of the publisher; not the user. This prompts individuals to check their mobile devices when they receive one.

Push Notifications augment the engagement and retention – Push notifications give rise to 26% higher mobile app open rates and 92% higher retention rates.

We at Bulk Push conducted a research to resolve how push notifications are effective to impinge on retention rate and app engagement. They determined to compare the statistics of users who opted-in against those who did not for 6-month duration.

Our follow-up research conducted again after 6 months for the users after they had downloaded the app led us to jump to the conclusion that more than 40% of users who received push notifications on their mobile devices were still using the app. On the other hand, the individual who did not opt in for receiving push notifications were only 20% and still using the app.

Push notifications are better than email – According to a research made by us at Bulk Push, the open rates for push notifications range from 20% to 60%, while the interaction rates run as high as 40%. In similarity, the average open rate for email is 20%, and the standard click-through rate is merely 6%.

This directs to the fact that, in general, push notifications are 2 times more effective than email campaigns.

Push notifications lead to enhanced sales – 50% of the people that readily give their consent to receive push notifications do it with the view to gaining access to astonishing offers. In plain words, these individual cross their fingers to purchase from you.

This signifies that you have maximum improved odds to convert if you use your analytics and segment your messages.

The art of geo targeting mobile targeted groups respond intelligently and user-friendly

In the context of position or movement data, the user's privacy is a delicate matter. All modern Smart phones offer a separate query for the privacy of the user, whether the position is to be shared with the currently used app or mobile website. This query is correct and important because, first and foremost, we must ensure a decent and respectful use of the obtained data. When it comes to the acceptance of such data, however, we often encounter an all-too-human reaction. Quickly an app is demoted to a malicious data collector if no recognizable benefit can be extracted from a location. If the user is not willing to share his/her position, an exact targeted group approach within the geo-Location Based Push Notifications campaign, this is only possible to a limited extent. 

Technologically, the following geo-targeting methods in Push Notifications are currently used:

IP Address 

With the help of open or commercial databases, an IP address or an IP range can be converted into position data. This method is always available and cannot be switched off by the user. Depending on the database, the country/region and the actuality of the data, the IP can be used to achieve an accuracy of one postal code area or even a single state/country. This methodology is by no means commensurate with the accuracy of the systems described below but is characterized by its constant availability.

WiFi / WiMAX Positioning System (WiPS) 

With the help of open or commercial databases, nearby WLAN networks can be used to determine a position. The more WLAN networks are within reach, especially in urban areas, the more accurate is the location. It sometimes achieves very precise values ​​using mathematical methodologies, e.g. the classical method of triangulation for national surveying. Depending on the database and proprietary technology used, it is also possible to locate it in closed buildings, e.g. with the so-called IPS, which is also used in control systems. If there are no or not detected WLAN networks in the vicinity or if the WLAN module in the Smartphone is deactivated, no location is possible.

GSM base stations 

A so-called base transceiver station (BTS) is an element of the GSM mobile radio network. With the aid of databases, the position of the Smartphone can be determined from information such as MobileCountryCode, MobileNetworkCode, LocationAreaCode and Cell-ID via the nearby GSM base stations. The more base stations nearby are, the more accurate the position is. If only one base station is available, the accuracy of the positioning on the transmitter ad at the base station must be determined. In urban areas with a higher density of BTS, more precise position detection is to be assumed with the aid of triangulation. 

GPS (Global Positioning System) 

GPS coordinates provide the most accurate information in most cases but take up to 12.5 minutes from a so-called cold start to be accurate. Here, an accuracy of a few meters can be achieved, depending on the availability of the time and position signals emanating from satellites. If the Smartphone is not equipped with a GPS module, the GPS reception is switched off, or if the user is prohibited from using the GPS, this method is not suitable for locating. 

Assisted GPS 

This method combines accurate GPS tracking with "less accurate" tracking by GSM base stations or WiPS. Thus, the so-called time-to-first-fix, that is, the time that the GPS receiver needs for position determination after switching on, is significantly reduced to a few seconds and then specified with the aid of GPS coordinates. The accuracy of the positioning is therefore improved every second until it reaches the accuracy of GPS.

User-based input

Not to be forgotten are the inputs that a (registered) user enters to his home address or his current location. Outgoing from a correct input, this location provides accuracy up to street and house number. However, this information is rarely usable for a live location. The question is whether the user is really at home, etc.

Conclusion

Geo-location targeting is very suitable for local-relevant mobile push notification campaigns and there are reliable technical methods for obtaining position data that can be used as a basis for this. The use of Audience segments, which is gained from insights from location data, is certainly an efficiency gain for each campaign. Correctly applied here is a clear improvement of targeted group-appropriate approach possible. In fact, every advertiser already uses socio-demographic data. Here, a significant increase in efficiency is possible if these data are combined with geo-location information. The prerequisite is always to use the data in a user-friendly and data-compliant manner. 

To know more about mobile geo location based push notification services, visit our website www.bulkpush.com.

4 Features all Ideal Mobile Push Notifications Have in Common

Good mobile messaging bridges a strong relationship between a brand and its users,” said the CEO and founder of BulkPush. He feels elated and excited to share his knowledge on four essential features all ideal mobile push notifications have in common:

1) They turn up a neat spot between achieving a brand’s goals and its targeted Users’ Goals

Considering the mechanisms of your mobile messaging and mobile engagement endeavors — where, when, what and how you deliver your mobile notifications — your basic goal is to turn up a neat spot or a hub between the targeted users’ needs and your brand’s goals. And then stay in the zone.

With the view to achieving this, it helps to have a crystallized intelligence of your mobile gimmick, particularly your app’s value initiative.

2) They facilitate for Mobile Users to Take Action

Discover distinctly and particularly what the “action” is that you intend them to take — and facilitate them to take that action. Exploit deep links that take them specifically where they would look ahead to landing to carry out the action.

3) They Achieve a Goal

Ensure that you are not doing it repeatedly on any of your messaging channels. Just have a guess about what your user’s expectations are. Is this the same notification that they have requested? Is it a projected communication? Is it helpful?

4) They are relevant and helpful 

We urge you to visit our website and utilize our mobile messaging push notification features. Also, just have a look at your entire message channel options and resolve which channels are just the tickets for the various types of messages you have slated for sending.

There are a couple of ways to split up messages — from more advanced segmentation that needs to be laid out at the back end of your app with tags, to time-based preset triggers that are relatively effortless to put into practice.

No matter what your overture is, our data makes it clear that personalizing your mobile push notifications in any way can result in a dramatic improvement in the engagement of targeted users.

Push Notifications – Discussing Opt-In And Reaction Rates On Facebook

Classic push notifications

Push notifications are one of the most important communication tools in Mobile CRM. They are an efficient alternative to e-mail marketing and are much more cost-effective compared to SMS marketing.

Potential of the news

Since Smartphone owners use only a few apps on a regular basis, push notifications are an important means to increase the "retention" of users and to return them to the app. Thus, they not only can inform about changes and advertise special offers but also reduce aborted purchase transactions. On the Smartphone device, an individual is significantly more distracted and is often interrupted by calls, SMS or an e-mail received during the purchase process. A mass of companies from different professional backgrounds relies on the impact of Push Notification to lead their customers back into the app to finally carry out the purchase process.

Opt-in and reaction rates

The key aspect of push notification campaigns is to become aware of like how many Smartphone and tablet owners agree to receive these messages. According to a study conducted by Bulk Push, the leading market leader of push notifications shows an opt-in rate of 71%, a clear difference between Android and iOS. For Android users, the opt-in rate is 100% because users passively agree with the download of an app, while iOS users must actively give their consent, resulting in an opt-in rate of 41%.

Facebook Messenger Push notifications

For a few months, companies have been able to send Facebook Messenger Push notifications to their customers. With 900 million monthly users and their average use of 50 minutes per day on the Messenger app or website, Facebook Messenger offers an attractive platform for customer communications, especially for those companies that do not have their own app. A Facebook Messenger Push notification appears on the desktop like a standard Facebook Web Push notification and on the Smartphone, it resembles a regular push message from the Messenger.

It is important to take note of the content of the message, as Facebook gives strict guidelines, which do not allow for the use of the messages. Thus, the dispatch of these short messages is permitted only for the customer service. Examples of a Facebook push are status messages of a parcel delivery, the dispatch of the flight ticket before the departure, or also customer satisfaction surveys.

Opt-in process

As with App and Web Push notifications, Facebook Messenger Push notifications receive consent to receive the messages. This can take place in different ways. Anyone who starts a conversation with a Facebook page is automatically considered an opt-in.

Furthermore, Facebook offers two different buttons, which can be integrated into an app or website: "Message Us" and "Send to Messenger". The "Message Us" button redirects the user to the corporate page in the messenger, whereby the "Send to Messenger" button directly registers the consent without redirecting to the messenger page. This is especially interesting because it registers parameters such as "User ID" or "Purchase ID".

Six exceptional mobile marketing strategies to keep your targeted users engaged with your app

A mass of businesses is fast developing mobile apps with the view to reaching out to its targeted Smartphone users. And do you know that there is a cutthroat competition between the apps with the intention to encourage more and more users to install and make use of the app? Mobile marketing is the most effective way today to enable you to promote your app to the right group of users successfully.

And if you want to engage your users via Mobile Push Notification Services , listed below are seven tips to keep users engaged.

1. Learn who your Audiences are– As far as your knowledge about your targeted users is concerned, you most probably only know that they like your app simply because they downloaded it. However, that is not a plausible reason to keep a track of their behavior to turn up a pattern. Let us take an example about a user who is searching for new songs of a singer; he/she will love to receive push notifications about the latest book releases and bestsellers on his/her mobile device.

2. Content – You can keep your users engaged with the app by sending them new, exciting and pertinent content. You can send them blogs, links to videos downloads and more. If your content is engaging, certainly the users will be engaged with the app.

3. Timeliness – It really matters to send push notifications to a user at a suitable time. Push notifications about weekend getaways will not turn up a mass of targeted audiences on Mondays; the best way is to send the notifications on Wednesday or Thursday before a long weekend. A push notification sent timely can create a huge difference to your users’ experience and the success rate of the app.

4. Segment Users – Marketers should competently partition the users and sort out notifications sent to them in a specific order. For example, a Push Notification Services about special discount on kids’ accessories would not be live up to the mark in catering to the interests and needs of grown-up students. Likewise, a notification sent to men about a newly launched women’s salon, will fell flat in gaining any traction. Partitioning users by age, sex and other statistics can be helpful in sending them pertinent and appropriate push notifications.

5. Inbox the Notifications – If a user could not receive any push notification, it should still be available to him/her in a different place. Organize an in-app message inbox that can help readers to read the message at their convenience when they get the time to follow up on your messages.

6. Metrics Matter – Gauge the level of success your mobile marketing campaign have achieved in different dimensions. For example, if you have delivered a mobile push notification related to a newly released product/service, it strongly matters to gauge the number of users -- who opened the app – looked at the product – read the reviews or features – used the promo code – added the service/product to cart – bought it and which user put an end to using the product/service. Such type of thorough mobile analytics would get a hold of more insights to tune up the app marketing strategy and carry out improved campaigns.

So just put these success mobile push notifications strategies into effect to carry out a hard-hitting push notification campaign with the view to engaging your users as well as enhancing the retention for your app. If you want to know more about the strategies, we at Bulk Push will be more than happy to assist you excellently.